Andrew Golubock's Resume (Last updated November 11th 2008)

Strategic and highly entrepreneurial marketing & advertising professional with valuable client service experience. Extensive background in executing integrated advertising campaigns on major brands, project management, proposal/RFP writing, new business development and strategic account planning. Strong analytical skills combined with the ability to build solid client relationships and uncover new business opportunities. Competencies could be usefully engaged in positions demanding a high level of client service, business development and account management.

Client Service / Marketing Communications / Traditional & Interactive Advertising / Digital Strategy / Online Media / Social Media / User Experience / Creative Development / Business Development / Presentations / Vendor Management / Account Management / Proposal Writing / Budget Management / Strategic Planning / Branding / Agency Operations / Project Management

Manage new partner acquisitions at OfficeArrow.com by developing, presenting and selling online services to prospects through multiple channels. On-board existing partners to participate in site offerings including display advertising, content delivery and member interaction services. Drive partner retention and loyalty by managing regular communications and support. Establish, evaluate and report site metrics and success criteria to all partners. Additional responsibilities include defining opportunities to expand the business and providing input into business model. Assist with product and service definition, rollout time tables, and pricing model via industry research and benchmarks. Collaborate with OfficeArrow product development and member acquisition teams to architect and implement service offerings on the website.

Served as lead client contact and strategic planner on Georgia-Pacific, Dell and Cousins Properties. Oversaw junior staff in development and tactical execution of advertising campaigns. Worked with clients to manage all marketing activities including writing strategy & plans, executing tactics, overseeing budgets and analyzing results. Served as main agency account manager for all non-retainer assignments and projects for companies such as CitiGroup, Medtronic and United Way. Responsible for assuring incremental revenue goals were met by agency directly reporting to President and CEO of company. Prepared and orated executive-level presentations. Other client experience in this role includes Miller Brewing, Coca-Cola and Georgia Aquarium.

• Turned short-term project assignment into $1 million per year retainer account.
  

• Developed new format for standard agency RFP submission.
  

• Helped agency exceed independent P&L revenue goals by more than 10% for 2005 & 2006.
  

• Developed national TV spots for Georgia-Pacific which won Telly Awards 2 consecutive years.
  

• Planned and managed Webby Award-winning website for Cousins Properties.

Planned and implemented fully integrated consumer marketing and advertising campaigns. Analyzed direct response results and provided strategic recommendations to increase quarterly sales. Briefed creative teams on strategic campaign development for bundled services. Performed quantitative research for competitive reviews and formulated agency recommendations based on findings. Oversaw junior team in execution and management of projects.

• Achieved highest sales-per-week for bundled services since introduced.
  

• Introduced and launched awareness campaigns for long distance service and DIRECTV.
  

• Developed DRTV campaign that achieved 159% increase in call volume at the lowest cost-per-call in the history of BellSouth DSL Internet service.
  

• Team finalist for Marketing Award for Excellence (MAX).

Managed projects for portfolio of BellSouth B2B and B2C Internet products including TV, radio, print, interactive, direct mail, collateral and OOH. Communicated with the client on a day-to-day basis and fulfilled any client requests. Assisted brand planners in executing qualitative market research, writing creative briefs and ensuring work fit strategy.

• Assisted in development of full rebranding including drafting new brand guidelines.
  

• Helped develop consumer marketing strategy for introduction of tiered speed DSL Internet.

Assisted the editor with post-production of television commercials, music videos, and long format shows by managing work flow within the editing suite. Managed client day-to-day projects through production, trafficking and billing. Worked with major clients and brands including Ford, Coca-Cola, NFL, TBS, TNT, Cartoon Network, Fox Sports South, & CNN.

Produced highlight package feeds for CNN affiliates and managed the on-air studio during live broadcasts. Responsibilities included gathering and editing news footage, fulfilling affiliate requests for video highlights, directing the on-air talent and ensuring detailed studio communications between the director and producer.

DeRiggi & Evans >> 2007 / Wrote strategic marketing plan.
Tailfin >> 2007 / Direct marketing consulting.
Collexis, Inc. >> 2006-07 / Planned and executed integrated marketing campaign.
Moncrief Heating & Air >> 2006-07 / Developed multiple direct mail pieces.
Emergence >> 2004 -05 / Managed various advertising projects for Russell Athletic & Linens n' Things.
Eyekiss Films >> 2001 & 2002 / Provided marketing and broadcast production related services.